It’s the off-season for beach goods. You do what you have to when the bank account shrinks. About 9 months into the company, money was getting tight. While Sunfitters was covering all the business expenses for the warehouse, inventory, utilities and other essential services — it was NOT covering my salary. Read the rest of this entry »

Thanks to Gretchen Mather, a PR friend of mine, we interviewed with Practical eCommerce Magazine in the Spring to profile Sunfitters.com. We got some link juice and some visibility in print. One reader had a fair criticism. We could do better with selection. But we do what we can.

If the marketing plan of your Yahoo Store involves link building, you need to read this. Yahoo allows storefront managers to install Moveable Type or Wordpress on their Yahoo Merchant account with just a few clicks. This is a step in the right direction. But it falls short of the delivering the intended benefit Read the rest of this entry »

After processing your orders, someone has to deliver that last mile to your customer’s doorstep. In the U.S., there are three primary choices for delivery: (1) USPS, aka your local postal service; (2) FedEx; and (3) UPS. We use UPS. In this article I will share why we chose UPS, and give you some tips getting the most from them.

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